We clearly understand that creative poster design for products or services, prices, and other business developments can even convert viewers into potential buyers. So while designing poster we follow certain principles that make poster very effective.
Here Are Some Essential Tips You Should Consider When Designing A Poster
1) Text Readable from reasonable distance
The text displayed in poster in three distinct layers
a) Headline – Bold Letters
b) Details – Primary information and the message of your poster. (half the size of the headline)
c) Minor Details – Less importance text at the bottom of the poster in smaller fonts.
2) Create Some Contrast
a) Design with some contrast images that will catch their eye when they glance at your poster.
b) Use some dark and light colors for creating contrast.
c) Also use some monotone/ duotone color pallette that appear distinctly different.
3) Make It Scalable
a) The design should made that it will also look clearly visible on mini posters also.
b) Plan design both for online and offline.
c) It should still look good enough to shared on social media
d) It is good to create different versions of your poster.
4) One Big Visual
a) Incorporate one big image that they can see from a reasonable distance.
b) You can choose an illustration or text, a photo or a big image.
c) You should consider a close-up of faces or design elements, illustrations, scenes, and even novelty typography
5) Make Good Use Of Space
a) The use of space is even more important because people look at it from a greater distance.
b) An advantage of extra spacing is that it enhances visual impact dramatically.
c) You can use extra space between individual letters and between lines of text.
d) You can also give more space between different types like text and images.
e) Interior margins of the canvas are also the place where you should think of providing a lot of space.
6) Pay Attention To Call-To-Action
a) You need to give them a call to take the action you want
b) A call to action slogan or line at the end or middle of a poster is necessary to design.
c) Posters can also have modern elements like QR codes as a call-to-action.
7) Explore Typography
a) Typography is another key element that can make your poster look outstanding.
b) It is to be noted that some of the best posters are those made with colors and typefaces only with no use of illustrations and images
c) Do not use many fonts at one location in the poster.
d) Experiment with typefaces by making them bigger, broader, bolder etc.
e) Use the typeface that appropriately represents the mood of the event.
8 Consider Printing Techniques
a) There are printing techniques like Offset Printing, Lithograph, Use of a UV layer or foiling that you can try out.
Poster designs come in a wide variety of sizes. But common sizes are 8.5 by 11-inch letter and 11 by 17 inches, and 22 inches by 34 inches. There are also larger formats in 24 by 36 inches.
The power of posters in generating awareness on an issue or conveying a brand message and luring the audience into buying products or services is immense. . As an designer we prefers only a few elements so that the viewers can focus on the message.
- Categories:Product Showcase, Promotional....
- Tags:Company, Factory Art
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